Visual Identity System

KB CloudcountBrand Guidelines

Precision, clarity and partnership. These standards define how KBC looks and sounds across every touchpoint — from invoice templates to investor decks.

Explore the system Download assets

Brand guidelines by Starborne Design Agency

01 — Brand Overview

Core brand values

KBC is a London-based accounting and financial technology firm delivering personalised, cloud-enabled financial services. Our ethos centres on precision, clarity and partnership — financial management as a strategic compass for growth, not an administrative burden.

Personalisation

Every financial solution, report and strategy is tailored to the client's unique business model, scale and industry stage.

Modern Efficiency

Leveraging cloud technology, automation and intuitive workflows to streamline accounting processes.

Transparency & Trust

Clear, jargon-free advice that empowers business owners to make confident financial decisions.

Proactivity

Anticipating regulatory changes, tax obligations and financial opportunities before they impact our clients.

02 — Logo

The mark, in context

A combinationmark: heavy sans-serif typography in Deep Navy paired with an upward-sweeping cloud and arrow in teal-to-cyan gradient — cloud computing, digital agility and upward financial momentum.

Background

Variant

Width

320px

Minimum digital width: 120px.

Show 1x clear space

Clear space & sizing

Minimum Clear Space: Equal to the height of the letter “K” in the logo on all four sides (1x). No text, graphics or page edges may encroach.
Minimum Digital Sizing: Never render the logo below 120 pixels in digital width.
Minimum Print Sizing: Logo width must not fall below 30 millimetres in print.

Incorrect usage

Do not alter, rotate or tilt the logo mark or typography.
Do not change the brand colours of the logo elements.
Do not apply drop shadows, bevels, glows or unapproved effects.
Do not stretch, distort or disproportionately scale the axes.
Do not place the full-colour logo on complex photographic or low-contrast backgrounds.

03 — Colour

Palette

KBC Teal provides vibrant, approachable energy; Deep Navy anchors the brand in financial trustworthiness. Click any swatch to copy its value.

04 — Typography

Manrope

KB Cloudcount exclusively uses Manrope, a geometric sans-serif by Mikhail Sharanda — balancing geometric precision with human warmth so complex financial data stays approachable. Edit the sample text or resize the scale below.

100%

Page Titles (H1)

800 · 36px / 44px

Main hero headings, landing page titles.

Clarity in every number.

Section Headings (H2)

700 · 24px / 32px

Section titles, feature headers.

Clarity in every number.

Subheadings (H3)

600 · 18px / 24px

Card titles, service subtitles.

Clarity in every number.

Body Copy

400 · 16px / 26px

Paragraphs, blog posts, general descriptions.

Clarity in every number.

UI & Captions

500 · 14px / 20px

Buttons, form labels, table headers, metadata.

Clarity in every number.

05 — Digital

Website & digital design style

Layout & Structure

Clean, minimalist layouts with generous whitespace, subtle rounded card containers (border-radius: 12px) and clear visual hierarchy.

Hero Sections

Immersive banner imagery in accounting and cloud contexts, overlaid with navy gradient washes for high-contrast white typography.

Interactive Elements

Pill-shaped CTA buttons in KBC Teal with smooth hover transitions, clear subscription fields and accessible widgets.

Imagery Style

Professional photography of real business scenarios, collaborative accounting sessions and devices showing financial analytics.

Tone & Voice

Professional yet approachable, reassuring, authoritative and direct. Terminology translated into actionable business insight.

06 — Applications

Stationery & correspondence

Presentation cover slide

Q4 Financial Review

Prepared by KB Cloudcount LTD · 2026

Email signature

Amara Okafor

Senior Payroll Consultant

KB Cloudcount LTD

London, UK · kbcloudcount.com

07 — Downloads

Logos & guidelines

Download the KBC lockup in every approved colourway, plus the complete brand guidelines document. Always use an unaltered file and respect the clear-space rules above.

Full colour

PNG · transparent